Melissa Parrish is a Senior Analyst at Forrester Research serving Interactive Marketing professionals.
Shar VanBoskirk is a Vice President and Principal Analyst at Forrester Research, serving interactive marketing professionals.
FORBES: Interactive Marketing Spend Will Near $77 Billion By 2016
Nate Elliott is a Principal Analyst at Forrester Research serving Interactive Marketing professionals.
This article is by Melissa Parrish, senior analyst at Forrester Research, serving interactive marketing professionals.
Recently, Forrester Research released its projections for the growth of the interactive marketing space through 2016.
First up is a keynote by Steve Minichini, president of interactive marketing for media agency TargetCast.
Search marketing (paid search and SEO) will continue to own the largest portion of the interactive marketing pie.
FORBES: Interactive Marketing Spend Will Near $77 Billion By 2016
Tom Adamski, the President of the interactive marketing agency Rosetta and keynote speaker is also a believer.
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Uzair Dada is CEO of Iron Horse Interactive, an interactive marketing company.
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In the Interactive Marketing Summit of 2012, Turkcell was awarded as the most innovative brand in digital, while Efes Pilsen was recognized as most effective Social Media using brand.
So what's the secret to an effective interactive marketing campaign, one that allows consumers to help tell the story but that also keeps control of the message in the company's hands?
Interactive marketing has established legitimacy within the marketing mix.
Beginning with the 2006 acquisition of Los Angeles-based interactive marketing agency O'Grady Meyers, the company snapped up half a dozen of these firms, organizing them under the umbrella of Meredith Xcelerated Marketing.
This is the first of its kind whitepaper to provide you with instant insights and powerful perspectives about what top-tier industries are telling us about building relationships through social media, mobile solutions, big data, interactive technology and online marketing.
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Mountain Dew also pushed the marketing boundaries of interactive entertainment with its Mega Fan Experience contest.
Professor Deighton realized back in 2000 that digital interactive media dramatically alters the marketing landscape.
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In past forecasts, we found that interactive budgets grew because of marketing experiments, or firms looking for lower-cost alternatives to traditional media.
FORBES: Interactive Marketing Spend Will Near $77 Billion By 2016
"We can also learn a little about the candidate's culture fit and professionalism, " says Kelly Vergara, executive director of human resources at digital marketing agency Resource Interactive.
The Super Bowl Host Committee partnered with social media analytics company HootSuite and online marketing firm FSC Interactive to create the NASA Mission Control Center of social media.
She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).
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Playing to teens' interactive desires by involving them in the marketing process, according to Marshall Cohen, chief analyst with the NPD Group.
"By combining Nike's understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available, " said Yusuf Mehdi, corporate vice president of Marketing and Strategy of the Interactive Entertainment Business at Microsoft.
From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?
And the current generation of PVRs don't work with interactive television services - a problem for the BBC, which is marketing interactivity as one of the great advantages of the digital television world of which PVRs are also part.
The new interactive retail technologies come as retailers are putting more emphasis on their in-store marketing efforts.
Today, it started to remedy that situation with the acquisition of Wildfire Interactive, which brands such as Virgin and Gilt Groupe manage their social-media marketing, from placing ads to managing fan pages.
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Scott Brown, marketing manager for Cisco's Media Solutions Group, says the goal is to create an "interactive, personalized, community-based entertainment experience" for people--and an easily administered system to help media companies deliver content.
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