They do so from the second floor of Fox Interactive's glass-and-steel complex in Beverly Hills.

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As the thorough and at times interactive tour moves up each floor, visitors learn about the beer's state-of-the-art brewing process, its "cooperage" (barrel-making) and how it's transported to more than 150 countries.

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Float4 Interactive ( www.float4.com), an agency from Quebec, was showing on the trade show floor how they can turn any large screen into a multi-touch interactive system.

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"Everybody is out there trying to replace the former function of the floor broker, " says Steve Sanders, a managing director and head of business development at Interactive Brokers.

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Their show floor example transformed a video wall made from a stackable set of Christie MicroTiles into a nice interactive display that people could touch and play with.

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