Just a month ago, Aron Pilhofer, the Times Interactive Editor, placed a Mozilla-Knight fellow inside the newsroom to help measure impact.

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"To win both the Webby and the People's Choice awards again this year is a huge honour for us, " said BBC News Interactive Editor Steve Herrmann.

BBC: NEWS | Technology | BBC scoops three Webby awards

"There is always built into a lot of startups the mentality of the barbarians at the gate ... the disruptive nature that the startup ethos is supposed to be all about, " said Tasneem Raja, the digital-interactive editor for Mother Jones magazine.

CNN: In tech, some bemoan the rise of 'brogrammer' culture

As president and editor-in-chief of CNN Interactive, Scott Woelfel is responsible for 11 CNN Web sites, notably the award-winning CNN.com, AllPolitics.com and CNNfn.com (CNN's business and financial news site).

CNN: The future is now

"I will admit it's a task with a lot of pitfalls, " says Neil Budde, editor of the Wall Street Journal's interactive edition and head of the steering committee.

CNN: The Press Muzzles Itself

Special Offer: Analyst and Editor Marc Gerstein scored big again for his subscribers: Mad Catz Interactive (MCZ) is up 246% since last November and PHC (PHC) is up 115% since July.

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