The app, meant to be used on the iPads, takes sales data and arranges it in interactive graphs, making it easier for Life Technologies' sales team to make sense of mountains of sales and customer data while on the road.

WSJ: Business Tasks Bring Out Serious Side of Apps

This was made much easier since the devices used to access streaming video were interactive in their very nature to begin with.

FORBES: Connect

To make matters worse for Wink, the interactive TV industry has been moving toward an open standard that will make Wink's software easier to copy.

FORBES: My Friend, My Enemy