Well, a Swedish interactive designer now based in Brisbane named Fred Nurby has risen to the challenge.

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We're already fans of the iconic nishikigoi (meaning "brocaded carp") color scheme as pictured above, but what really caught our attention this time are the fluid animations and uniqueness of the "iida UI" 2.0 (iida stands for "innovation, " "imagination, " "design" and "art") by interactive designer Yugo Nakamura.

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Jennifer Jason Leigh, in one of her more somnambulant moods, plays an interactive-game designer named Allegra, who is attacked while showing off her new creation, eXistenZ.

NEWYORKER: Existenz

Apps must be approved by Apple before they appear in its App Store, and the minimum time frame for Apple to review and approve an app is about 10 days, said videogame designer and theorist Ian Bogost, professor of interactive computing at the Georgia Institute of Technology.

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