''It doesn't really matter if someone is peeking at you, '' Alex Halavais, a professor of interactive communications at Quinnipiac University in Hamden, Conn.

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She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).

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The shop was so jammed with reporters and photographers that he could barely squeeze past the displays of cell phones, pagers and interactive televisions that represent Rogers Communications' ambitions to remain a player in Canada's heated convergence of wireless, cable and content.

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And Discovery Communications is going to deliver interactive science content to 60, 000 schools reaching 35 million students.

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Those fast lines and digital connections allow cable vendors to offer bandwidth-intensive, interactive services that satellite vendors like Echostar Communications (nasdaq: DISH - news - people ) and DirecTV can't.

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And it would also bar the Federal Communications Commission from regulating prices of interactive computer services.

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"We recognize that consumers are attracted to a growing range of devices that enable them to access broadband content and interactive capabilities, " said Pat Esser, President of Cox Communications.

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Players will interact with series stars as digital assistants and help solve the case through a series of real-time communications, mini-games, crowding-sourcing challenges and an interactive Fan Theory Board where fans can post video responses to weekly challenges.

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"In terms of leased lines, it's a savings of about 50 percent, " said Jonathan Levy, managing director of Pentagon Communications, a multimedia company that offers video production, radio production and interactive media production services.

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