In several such areas, emerging interactive technologies such as AR (Augmented Reality) can make a significant difference.

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The app features interactive maps that show trekking areas, peaks and routes.

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The room is equipped with the newest toys and games including video gaming systems, creative and imaginative play areas and an interactive kiosk.

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Within these areas, it should prioritise innovative, rich, interactive content.

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Now, though, digital interactive media allow shared interest communities to form faster and over wider areas than has ever been possible before.

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The Water Pavilion will be set up at the heart of the race village and include an interactive zone, an educational journey, exhibitions, films, networking areas, games and workshops.

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"In addition to content creation, the joint venture will pursue business opportunities in the areas of live entertainment, theme parks, mobile, online, interactive games and consumer products, " DreamWorks Animation said in its announcement.

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Google's interactive crisis map of the hurricane shows the predicted path of the storm, the affected areas and links to local weather reports and warnings.

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