The promotion will be brought to life at retail with in-store POS, social media integration, grass roots activation, radio, and interactive TV on PlayStation 3 and Xbox 360.

FORBES: Connect

The plan: to extend the ever-increasing interactive experience of the ballpark to the telecast, through more moving cameras, fan shots and social media integration that will allow viewers to contribute to the telecasts through twitter and other platforms.

FORBES: Root Sports Set to Go in Three Baseball Markets