The idea is that this interactive ad experience will help boost things like brand likeability, favorability and recall.
FORBES: Microsoft showcases new social media tools at Cannes
When an interactive ad shouts out to Tom Cruise's character in the 2002 film Minority Report: "John Anderton, you could use a Guinness!"
It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.
"We are absolutely at the disposal of Facebook regarding these metrics, " says Chris Bowler, social media vice president at interactive ad agency Razorfish, which builds Facebook pages and freestanding websites for brands such as Axe and Carnival Cruise Lines.
FORBES: Read and comment on this article on Jon Bruner's blog.
For example, the company recently developed a campaign for Electronic Arts that was able to target Xbox 360 owners with an interactive ad for NCAA Football '11 that allowed them to download a demo of the game to their console.
Besides having the banner ad link to it, the interactive video ad also played during the loading time of a mobile app.
FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness
American advertising research group AdZone Interactive reports that online ad spending in August was 7.6% below July.
Coke was hyped as a brand due to run a clever interactive campaign, wherein the first ad would use a CTA to ask users to choose how the story ended.
FORBES: Marketing Meets Mobile During The Super Bowl - But Did It Work?
The prospect of new laws raised hackles at the Interactive Advertising Bureau, which represents the online-ad industry.
WSJ: Obama Administration Seeks Internet Privacy Protections, New Policy Office
Ad: Apple will let developers embed interactive-video ads into their apps.
FORBES: iPhone OS 4.0: Steve Jobs Is Still Coming To Kill Us All
Instead of the usual rounds of talk shows and bookstore tours utilized by most publishers to promote a book, Jay-Z, Random House and ad agency Droga5 created a unique, innovative and interactive game to spread the word about this recent bestseller.
FORBES: Groupon, Jay-Z, Puma Know Well The Meaning of "Contagious"
应用推荐