The public needed more "feedback and interaction" when using services, such as crime maps and giving parents online details of children's progress at school, he added.

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The certificates are important, he said, because secure use of web shops and other services revolve around interaction between the "master keys" and the lower level security credentials.

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And while the app revolution started with the easy stuff like games, social interaction, Instagram-like photo services, making newspapers easier to read mobile, or restaurants easier to schedule, apps now migrate to seeing, controlling and scheduling everything in the interstices of our economy, including things like automotive and aircraft maintenance.

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Over in the UK TV interaction has a wider history thanks to Red Button services, and the BBC is finally coming through on its promise to join that experience with the internet as it launches its first companion app on iOS and Android.

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At Financial Finesse, we track and study every single educational interaction we make with employees who use our financial education services through their employer.

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Morley, a Wicker Park resident himself, touts its easy transit access, range of housing types, variety of shopping and services, and lively streetscape that affords a high degree of social interaction.

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Carol Austin, guest services administrator, said they show their guests the business on their tours and the interaction with the locals often becomes their most rewarding experience.

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Smart companies will combine Internet services and personal contact in programs that give their customers the benefits of both kinds of interaction.

CNN: ASIANOW - TIME Asia