Having a relationship while you are handling with that negative interaction of the rejection, it could be very difficult.

CNN: STORY HIGHLIGHTS

Human-machine interaction -- the term sounds so clinical, yet it's the most important relationship we need to foster in the 21st century.

ENGADGET

No organization can afford to ignore the importance of a positive interaction, if not a long-term partnership or even a friendship in making a selling relationship work.

FORBES: Are Buyers and Sellers Adversaries? 10 Sure Tips To Win Sales