What I find interesting is the interaction of initiative and opportunity that permeates each narrative.

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Social media networks provide the opportunity for complex and nuanced interaction.

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Great leaders view each interaction, question, or even conflict as a coaching opportunity.

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"As Web sites like YouTube get more embedded in other people's pages, there's an opportunity for a kind of self-contained interaction that could substitute for that venerable click-through, " he says.

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Facebook represents a huge opportunity to tap into an unprecedented aggregation of human interaction.

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Historically, the best opportunity to cultivate great customer relationships is within an environment where personal interaction between the retailer (i.e. sales associates) and customers is at its peak: a physical store.

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And I want to assure you that this is just the start of this interaction that we're having with you, so you will then have the opportunity to continue to refine a lot of these ideas.

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