Brand marketers already know the influence that persuasive content can have on generating intent to purchase.

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On January 31, 2012, IBM purchased announced its intent to purchase Worklight for an undisclosed sum.

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Unlike many users of Google or even Pinterest, Twitter users aren't browsing with a clear intent to purchase.

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Brand advertising creates awareness, favorability and consideration at the top of the funnel, while search slightly overlaps with consideration and intent to purchase.

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The team built a model relating the amount of entertainment a participant experienced with both their viewing interest and their intent to purchase a brand.

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Google, Facebook, Twitter, and other major online ad operators are all scrambling to prove to these big spenders that their ads can move the needle on classic metrics such as brand recognition and intent to purchase.

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As someone who remains a bit skeptical of how much social connections and sharing will provide purchasing intention signals anywhere near as effective as searches, I think the so-called interest graphs that Sparks surfaces could provide potent indicators of intent to purchase products.

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Ad-awareness dropped from 44% on January 15 to 38% on March 4, while purchase intent decreased from 14% to 7%.

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The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.

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Purchase intent goes up four times, according to Nielsen.

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Some in the industry view the deal as a way for Facebook to elevate online social behavior closer to search as an indicator of consumer interest and purchase intent.

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To that end, Tapiture is tailored to leverage the trend of affluent, socially connected males with direct purchase intent.

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Some are simply focused on proving there is purchase intent right off the bat, before having delved into the problem they are looking to address.

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