Auto Focus can be set with one touch, Face Recognition will remember the settings for your friends and Intelligent Scene Selector will automatically switch to the appropriate mode according to the subject touched.
Tiki allows users to switch between two modes: Intelligent Speech Mode for communication and Natural Recording Mode for CD-quality recording of podcasts, vocals or instruments.
"The process of trying to switch from one supplier to another is hideously complicated - very off-putting even for quite intelligent people, " Tim Yeo MP, chair of the Energy and Climate Change Committee told the BBC.