As Jim Cavedo, Senior Director of Consumer Marketing at ISC, describes it, data analysis is the cornerstone of a more intelligent marketing organization.

FORBES: Are You Using Multi-Channel Campaign Management to Lead?

Take a listen to this one-minute videoclip to hear Jim Cavedo, Senior Director of Consumer Marketing at ISC, explain how data drives IMM, ultimately creating a more intelligent marketing organization.

FORBES: International Speedway Corporation Races Ahead With Integrated Marketing Management

In the new organization, the worker is no longer a cog in the machine but is an intelligent part of the overall process.

CNN: ASIANOW - TIME Asia