As Jim Cavedo, Senior Director of Consumer Marketing at ISC, describes it, data analysis is the cornerstone of a more intelligent marketing organization.

FORBES: Are You Using Multi-Channel Campaign Management to Lead?

In the past year or so, much of the talk about Big Data has obscured the fact that the real issue is enabling intelligent and instantaneous analysis to provide optimal insights for business decisions.

FORBES: The Biggest Big-Data Opportunities: How to Choose the Right One