To maintain the integrity of the Olympic torch intact, marketing partners may not create torches as premiums or produce replica torches.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

To ensure that the integrity of the symbol is maintained and to maximize its effectiveness, it is vital that Marketing Partners use the Olympic rings only as directed and approved.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions