The plan: to extend the ever-increasing interactive experience of the ballpark to the telecast, through more moving cameras, fan shots and social media integration that will allow viewers to contribute to the telecasts through twitter and other platforms.

FORBES: Root Sports Set to Go in Three Baseball Markets

The key to delivering semi-autonomous capability will be the integration of lane- centering technology that relies on forward-looking cameras to detect lane markings and GPS map data to detect curves and other road characteristics, said John Capp, General Motors director of Global Active Safety Electronics and Innovation.

ENGADGET: Cadillac road tests self-driving Super Cruise tech, could hit highways by mid-decade

They saw the growing importance of digital imaging, but in their linear analysis of the digital threat, they concluded it was decades away from becoming mainstream so they doubled down on vertical integration into film processing while setting up a small ancillary digital imaging group to develop and sell digital cameras.

FORBES: A ��digital apple�� a day keeps the doctor away.