Each day-long stop in cities along the tour will include presentations by GE and community leaders, workshops to help stakeholders with EV planning, deployment, andintegration strategies, and test drives.
The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator andintegration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.