It also brilliantly integrated both teams playing in the Super Bowl, with San Francisco 49ers and Baltimore Ravens jerseys featured significantly throughout.

FORBES: Tide's Super Bowl Campaign Is A Winner

Also, urges Pentagon to work with the VA to create "integrated care teams" of doctors and nurses to see injured troops through their recovery.

NPR: Veterans React to Report on Care

Even more intriguing is MLS's partnership with the third-division U.S. league, USL Pro, that will see MLS reserve teams integrated into that league's schedule.

WSJ: Soccer's Battle for New York

Integrated primary and community teams will be established to monitor and manage the health of their local populations.

BBC: Residential homes face cut from 56 to 28

In contrast, those companies that excel work in cross-functional teams through the entire process to develop integrated strategies plans, measures and even incentives.

FORBES: How CMOs Can Re-energize The Annual Planning Process

President Sarkozy of France recently asked ten teams of leading architects to re-imagine Paris as a city fully integrated with the natural environment.

CNN: Green walls: the growing success of 'vegitecture'

Our vision is to arm marketing teams with the tools and insights to help their organizations execute and measure closed-loop, integrated marketing that helps them better acquire, retain, and grow customers.

FORBES: Helping Sales Succeed Through Better Automated Marketing