At the time, this was deemed too complex for publication, but today such an integrated map appears at all London stations.

BBC: London's Tube map creator Harry Beck gets blue plaque

Google has recently integrated keyword ads into local and map searches.

FORBES: Internet

This can then move through weather, music and map programs, which are all integrated into the car's touchscreen, while an overhanging motion sensor will also detect where your hand is headed.

ENGADGET: Alps Electric integrates motion sensors and eye detection into vehicle cockpit of the future (video)

In order to have a fully integrated ease-of-use experience on iOS, Apple either needs a dedicated Map partner, of which Google is definitely NOT one, or Apple has to provide its own service, and it is doing just that.

FORBES: Eric Schmidt Says That Apple Should Have Kept Google Maps

With work and personal life integrated into smartphones -- and messages from your boss just one click away from a map of your destination -- it's difficult to separate the two, Uzzi says.

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