Email, like every other medium, needs to be part of an overall integrated campaign.
We are engaged in a broad, sustained and integrated campaign to counter terrorism.
This integrated campaign combined social media with a well-executed interactive piece creates a big win for the brand.
First and foremost, it is critical to establish a fully integrated campaign early-on to ensure there is a consistent message across all relevant consumer touch-points.
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EcoBoost engines also are being prominently featured in the integrated campaign.
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The TV spots were just one part of an ongoing integrated campaign that has digital advertising at its core and includes print, social and experiential components.
It walks you through some interesting statistics, shows the values of each advertising strategy and where the overlap can provide opportunity for a powerful integrated campaign.
The success of an integrated campaign can be further optimized when the Brand Planner and the Data Planner collaborate beyond merely creating a demographic target profile to create a direct marketing list.
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Our integrated campaign includes TV (runs for three week beginning with the Super Bowl), digital advertising and a rich social engagement plan for pre-game tease, during game conversations and post game contest and offers.
Beginning this week, Volvo is launching an integrated advertising campaign in the U.S. that explicitly appeals to the non-materialistic, minimalist ethos that brand executives believe differentiates Volvo aficionados from buyers of other luxury and near-luxury brands.
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After all, as a public relations guy I never thought that SEO would become one of the most important tools in my toolbox, but it is arguably one of the most important components of an integrated marketing campaign today.
On the other side, a well-branded, highly integrated social media campaign is a secondary objective, at best.
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In a statement, Bill Ludwig, chairman and CEO of Campbell-Ewald, described Max and Al as a fully integrated, targeted campaign that speaks directly to truck enthusiasts.
The integrated nature of campaign research, communications, media, and field-organizing functions is at a scale and efficiency that puts even the most sophisticated marketers to shame.
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LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
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This year Obama announced his reelection campaign on Facebook and has integrated Facebook's registration system into barackobama.com.
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Unlike stand-alone email management products or capabilities that are bolted-on to existing systems, Optify delivers a seamless integrated experience that helps professional B2B marketers generate more leads and nurture more deals from every email campaign.
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As part of a tightly integrated solution, Optify customers can now view, track and analyze all of their online marketing and email campaign results in one place on a dashboard built on top of ExactTarget.
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