"They're the only company that actually forced Microsoft off of the operating system because of their integrated Safari browser, " says Rob Enderle, principal analyst at Enderle Group, referring to the latest version of Apple's OS X software.

FORBES: Microsoft Versus Google: Apple Wins

The iPhone features an integrated Web browser, tiltable 7.4-inch gray scale touchscreen, an e-mail client, a 56-kilobits-per-second modem, two phone jacks, a full duplex speaker phone, and a keyboard that slides under the phone to save space.

CNN: InfoGear upgrades phone of the future

It "integrates" new pro-Microsoft, anticompetitive (and antiuser) features the way previous versions "integrated" a Netscape-slaying browser.

FORBES: Will History Repeat Itself?

They pointedly noted that Adobe's Flash media player will be integrated into the system's Web browser.

CNN: Google unveils its 'multimillion-channel' TV

For the news industry, "it's huge, " said Eric Vishria, the CEO of RockMelt, which integrated some of these features into its Web browser.

CNN: Facebook revamps site with 'Timeline' and real-time apps

And because the shopping experience is integrated into the app, there's no need to launch an external browser or visit a Web page to download or complete a purchase.

ENGADGET: Nook app comes to Windows 8 with clean Paper-like design