Marketing is one of the last business functions to integrate its data, processes and systems, and that has created tremendous fragmentation and complexity in proving ROI.

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In this world of increasing immediacy and unpredictability, do financial institutions have to live with the problem of isolated data warehouses, or is there a new possibility they can integrate those massive data sets and apply technologies like business analytics to uncover patterns and make correlations that might reveal, say, at-risk mortgages, based on changes in individuals' credit card use?

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The product can also use a Query Designer to integrate more intelligent data into documents using ODBC, which will enable live business data to be imported directly into a document.

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