In a recent conversation with a large client, I was very encouraged to learn that the responsible supply chain is becoming an integral part of product and packaging strategy for them and also for their competitors.

FORBES: A responsible supply chain is a delicate balancing act

It disregards the packaging and advertising that is integral to what these products become.

WSJ: The Smells of Commercial Success | The Art of Scent | Museum of Arts and Design | By James Panero