Who has the time, and what is the benefit, of planning in a world of continuous change, demand-driven marketing, and intense pressure for instantaneous responses?

FORBES: Ash In The Supply Chain

To many it seemed like a small adjustment, but in reality, it will mean a near instantaneous financial windfall for players in the NFL. When the new CBA for the league was reached there was a change in how revenues would be split between the owners and players.

FORBES: Billions of Dollars Through TV Deals, Coupled with CBA, Means Huge Windfall for NFL Players