View SMS, instant messages, calls and voicemails to give users a context when they are calling.

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This view is a favorite of those against instant replay.

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The world's view of Buckner simply froze in that instant he let Mookie Wilson's grounder get through his legs, to be replayed again and again on sports highlight shows.

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Using its Internet service and portal, AOL will provide a "management dashboard" to users, allowing them to view call logs, and will likely tie the product in to its email and instant messaging applications, says a spokesman.

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In my view, it comes down to three factors: the ability to physically handle the merchandise, instant gratification, and being able to seek advice from sales associates.

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Expanding instant replay may not be enough to attract that demographic to ballgames, but those tech-savvy youngsters will further view baseball as an old-timers game if you fail to embrace technology.

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