With the help of the instant name recognition brought by his famous racing father, Earnhardt has pitched everything from cologne and sportswear to electronics and scrapbook supplies.

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Ms. KORNBLUT: Well, from what we understand, he viewed her as - obviously, somebody who knew a lot about the world, who would give instant name and recognition to that job.

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It can send a message to all message addresses (phone number, e-mail address, instant messaging screen name) for all message types (voicemail, e-mail, instant message, SMS, MMS, fax).

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So the firm struck a deal with Petters Group in 2003 to license Polaroid's name beyond the hopelessly outdated instant camera.

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Snap-Back Service, which monitors changes to a current name owners' DNS records and provides instant alerts to the owner or to the prospective owner.

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Other IM programs don't require that--users of AOL Instant Messenger, for instance, might have a totally different IM name than their e-mail address, or might not even have an AOL account at all.

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Originally written as three stories but published in 1964 under the name of Ian Lancaster as one, Chitty Chitty Bang Bang was an instant success.

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