Backlash was instant and content was diverted, at times, because of it.
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Microsoft is busy announcing a slew of upgrades to Xbox Live, and the biggest news so far is relaunch of the video service, now Zune-branded with 1080p instant-on streaming content in 18 countries.
ENGADGET: Xbox Live gets 1080p Zune video store, Netflix browsing, Twitter and Facebook integration
It follows a number of high profile TV deals including ABC, BBC and ITV, which have added to the rapidly expanding collection of top TV and movie content via LOVEFiLM Instant.
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And the shortcuts displayed on the Home Dashboard can be customized, giving users the option to handpick their favorite content and apps for instant access.
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To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, customers can simply search for the content they've already rented or purchased from Amazon Instant Video-including the latest hit movies like The Dark Knight Rises, Brave and The Amazing Spiderman and the latest episodes from TV series like The Walking Dead, Sons of Anarchy and The Vampire Diaries.
ENGADGET: Amazon Instant Video streaming app now available for iPhone and iPod touch
When Netflix combined DVDs and streaming, it offered both a vast selection of up-to-date content and the prospect of instant gratification.
The ongoing partnership between LOVEFiLM and BBC Worldwide will increase the range of exciting TV content already available on LOVEFiLM Instant.
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Included content allows customers to experience instant 3-D gratification.
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Other details we've already heard plenty about, like its instant-on "suspend mode", preloading of content, cloud gaming and shared game experiences.
Our content, unbeatable value for money and the instant nature of our service make us the first choice for people who want the best possible entertainment experience.
ENGADGET: Lovefilm signs TV deal with NBC Universal, brings the Office, 30 Rock to British homes
Corporate versions of popular consumer IM software let employees send instant messages safely from behind company firewalls, handle archiving and screen for content.
With the Kindle Fire, Amazon would be expected to show significant upsides to its e-content and e-commerce offerings, especially the Amazon Prime and Instant Video service which were heavily promoted along with the tablet launch.
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Of course, any 1080p support at all is a plus over the 720p-only Apple TV, but we'd be remiss if we didn't note that the Xbox 360 offers instant-on 1080p Zune video rentals -- Roku doesn't provide the content and its boxes are cheaper, yes, but it's something to think about if you're in the market.
Previous info indicated the service would focus more heavily on movies than the back catalog of TV shows that is a part of Netflix Watch Instantly and Amazon Prime Instant Video, and Bloomberg reports Redbox will break with their models by paying its content providers per subscriber cable TV-style, instead of a flat rate decided up front.
"Since launching Prime Instant Video, we've continued to expand both the quantity and quality of video content for our Prime members, " said Brad Beale, director of digital video content acquisition for Amazon.
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Whether you're searching by movie, TV show, actor or director it will sniff out related content across some of the higher profile services it offers, including Netflix, Amazon Instant Video, Hulu Plus, Crackle, Vudu and HBO Go.
ENGADGET: Roku update adds cross-provider search over Netflix, Amazon, Hulu, HBO, Vudu and Crackle
Available initially for iPad, the Nick App features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering kids instant and on-demand access to more than 1, 000 pieces of Nickelodeon-themed content.
Apps and content are arranged into five dynamic panels with an easy-to-navigate interface and dynamic thumbnails for instant previews.
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With connectivity and instant sharing in mind, the VIXIA HF R42 and HF R40 camcorders offer several tools and features that make uploading content easy and convenient.
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