For instance, Wesdorp's shop spent five years studying the properties that made ice cream creamy.

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The companies were shown, for instance, to have cynically disregarded evidence from their in-house researchers about the addictive properties of nicotine.

ECONOMIST: Tobacco

Equity Office Properties owns around 30% of offices in Chicago's west loop, for instance, and is said to be using its clout to influence prices.

ECONOMIST: American property