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For instance, Wesdorp's shop spent five years studying the properties that made ice cream creamy.
FORBES: On The Cover/Top Stories
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The companies were shown, for instance, to have cynically disregarded evidence from their in-house researchers about the addictive properties of nicotine.
ECONOMIST: Tobacco
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Equity Office Properties owns around 30% of offices in Chicago's west loop, for instance, and is said to be using its clout to influence prices.
ECONOMIST: American property