They are pitching everything from credit cards to short-term installment loans for motorcycles and appliances.

WSJ: Loans Surge to Asia's Growing Middle Class

Home-equity and installment loans are increasing, and credit-card volume grew because of "better-than-expected spending, " Mr. Kim added.

WSJ: Banks Loosen Purse Strings

Less than 1% of urban Chinese use consumer loans to purchase consumer goods, while 47% of all US families have installment loans and 46% carry a credit card balance.

FORBES: One Big Difference Between Chinese and American Households: Debt

Another 24% for installment loans, including car financing.

CNN: When Guts Are Not Enough

Credit scores treat student loan debt just like any other installment debt (and make no distinction between federal and private loans).

FORBES: 3 Simple Steps To Make Your Credit Score Shine