In the process, Cashless would offer the seller insight into the discounting, coupons, social media-driven promotions, tracking and PR opportunities that comes with cash-free commerce.

FORBES: Cashing In on the Cashless Economy

But a recent masterpiece called Lean Analytics from authors Alistair Croll and Benjamin Yoskovitz provides spectacular insight into how to build and run a lean data driven startup.

FORBES: Lean Analytics: Using Data to Build a Better, Stronger, Faster Startup

"Without this insight, even the most talented entrepreneurs will be unable to truly innovate in today's technological driven climate, " she says.

BBC: Eureka moment: Does man or machine drive innovation?