Conceptually, the system appears to be very similar to the Social Bicycles model that we wrote about earlier this summer as part of our Insert Coin series, though that US-based prototype includes a u-style lock, for securing the bike to a post or tree.

ENGADGET: NTT DoCoMo Shared Bicycle Initiative hands-on (video)

The special packaging for the new bundle also includes an insert with a series of recommended cool educational apps from Google Play.

ENGADGET: Galaxy Tab 2 7.0 Student Edition Bundle officially hits stores tomorrow, yours for $250 until Sept.1st

Our Insert Coin: New Challengers competition takes our long-running series about the most promising crowdfunded hardware and puts it on stage, with live product demos and a competition where your vote and our panel of judges combine forces to pick the best of the best.

ENGADGET: Announcing Engadget Expand, a live event and expo for gadget fans!

Our Insert Coin: New Challengers competition takes our long-running series about the most promising crowdfunded hardware and takes it to the stage, with live product demos and a competition where your vote and our panel of judges combine forces to pick the best of the best.

ENGADGET: Expand - Engadget

Rather than roll out individual ads through the spring, the studio will run one insert, a 12-page brochure featuring each of its 15 series, in the trades.

FORBES: A War For The Emmy

Once you unlock your phone you can insert almost any SIM card you want (the iPhone3 and 4 series take a different size SIM so be careful), foreign or domestic, prepaid or not.

FORBES: Unlocking Your iPhone Could Save You Big, At Home And Overseas UPDATE