The Best Buy-owned CinemaNow is flashing a Disc to Digital beta page that offers downloads of a player for Windows or Mac PCs that not only allows access to one's UltraViolet library both online or offline, but also insert any DVD (no word on Blu-ray support yet) and convert it to an SD or HD UltraViolet copy.

ENGADGET: Best Buy's CinemaNow opens home disc-to-digital program, makes cloud copies of DVDs for a fee

It supports duplex printing (automatically printing on both sides without having to manually re-insert the paper) and unlike some other printers, there is no separate attachment for duplex.

FORBES: Small and Affordable Brother Multifunction Device Prints 11 x 17-inch pages

But Rawlings should embrace all the buzz it generates, both good and bad, if it really wants to insert its name more squarely in the conversation.

FORBES: The Brand Headache Behind Rawlings' Gold Gloves

Insert Therapeutics and Intradigm are also working on targeted treatments, but both companies are also exploring the use of a Nobel Prize-winning therapy based on RNA interference (RNAi).

FORBES: Nanotech Puts Cancer In The Cross Hairs

You'll insert gender, height, weight and waist size, and the app determines both fat and muscle percentages.

ENGADGET: NTT DoCoMo bad breath, body fat and food analyzers hands-on (video)

While both CAIROS and GoalRef use magnetic fields around the goal and need to insert a chip in the ball, Hawk-Eye and GoalControl use a 3D imaging system to determine the precise location of the ball.

CNN: Latecomer wins FIFA goal-line tech deal

With both tablets and televisions, as with phones, Google is also likely to insert new ways to put in advertising, its mainstay means to money.

FORBES: Google��s Android Takeover

He has aimed his anti-deficit rhetoric, both before the election and since, principally at waste and earmarks, the pet projects legislators insert into spending bills.

ECONOMIST: The budget deficit