IntoNow adds Shazam technology to the mix and logged 1 M check-ins the first month.

FORBES: How To Win With 'Glee': A Chat With 1M-Strong GetGlue

Some argue it was an ancient pagan festival of lugnasa to celebrate the harvest gathering, but either way, locals (and about 1, 000 blow-ins) do not seem to care and toast the feted goat on the village streets with much abandon.

BBC: Ireland's most offbeat festivals

The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

BBC: North America