The focus of the new inquiry will center on groups like Karl Rove's Crossroads GPS, which spent heavily in the 2012 elections.

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"We are very cognizant that this does not mean there's been a straight-up spike in nonbelievers, " said Paul Fidalgo, communications director for the Center for Inquiry, a secular advocacy group.

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"Creative innovation at the intersection of traditional academic inquiry and artistic practice" is the Gray Center's mission.

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"It is a distortion of the scientific process when a company releases data only under media duress or fear of congressional inquiry, " says Sanjay Kaul of Cedars Sinai Medical Center.

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