For Inon, tourism can create more than just income, building bridges between different communities.
BBC: Walking with Jesus in the Galilee
"We realized that none of those sights and places could match the land of the Bible, " Inon explained.
"Not everyone who hikes practices Christianity, " said Maoz Inon, an Israeli tourism entrepreneur who co-founded the Jesus Trail.
"There is no enforcement of garbage disposal fines in Arab towns, " explained Inon.
"We also encourage hikers to sleep in the villages and not to camp, as it contributes to the local economy and reduces their impact on nature, " Inon said.
Inon is a man on a mission.
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