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For the most part, however, they are leading the way with new, innovative ways of thinking.
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Those big voids that were created were filled by dozens of smaller companies, crowd-funded and fresh-thinking, lobbing plenty of innovative products our way.
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And when advertising budgets shrank during the last few years, and media prices went up, even Google is expensive nowadays, opportunity came knocking for new kinds of ideas and thinking, the way was clear for the social media and innovative use of digital and film.
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Details on the car like the auto-open charging lid and the car-shaped key fob with corresponding pressure points show that innovative thinking found its way into every aspect of the vehicle.
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Organizations that encourage innovative thinking around technology approaches, then stay out of the way when employees move these ideas forward, will see greater cost savings, and ultimately, competitive advantage.
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