U.S. restaurants, in part through innovative packaging.

WSJ: Heinz Sued for Patent Infringement Over 'Dip and Squeeze' Ketchup Packet

Actually no, really cool, innovative and sustainable retail packaging.

FORBES: What's New In Innovation? Two Letters: HR

Because EPR is not prescriptive about implementation, it provides incentives for businesses to voluntarily reduce packaging and get innovative with materials and design.

FORBES: How Corporate America Might Just Save Recycling

The "Blister in the Sun" Award for best packaging to highlght an innovative product goes to the Microsoft Wireless Notebook Presenter Mouse 8000 , itself an award-worthy mashup of tilt-wheel notebook mouse, presentation remote and laser pointer.

ENGADGET: Switched On: The 2006 Switchies -- Portable Products

This innovative bottle blends a sophisticated design and packaging for high-end nightclubs.

FORBES: Heineken: Advancing a Brand While Remaining Authentic

To satisfy that level of demand, flexible packaging companies will need to be innovative partners with their customers.

FORBES: Written by Jack Knott