Looking beyond logical changes to performance on products and services in terms of innovation, style and pricing, this new crisis-induced variable is key to our business and redefines the breakdown of the marketing mix.

FORBES: The Marketing Mix Is Changing. Are You Ready?

As you might've already guessed, Levine's brand is atypical of the industry, one based upon the incorporation of technology and innovation with style.

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Side-scrollers went out of style for a while, but it turns out there was plenty of innovation in the 2D space remaining to be coded.

FORBES: 'Sacred Citadel' And The Return Of The 2D Action Side-Scroller

Rather than offering anything much in the way of innovation, he pacified the influences of Dizzy Gillespie and Fats Navarro into a beaming, exceptionally lucid style of playing.

NPR: 'Blue Note Records, The Biography'

Inevitably, good ideas, innovation and style will be lost to the homogenizing imperatives of the toolbox.

WSJ: At the Geneva Motor Show, the Promise and Perils of Sharing | Rumble Seat by Dan Neil

As for direction at the world's largest automaker, Dunne says he has heard good things about the leadership style of Toyota's president and CEO that aims to foster innovation.

CNN: 'Japan Inc.' on the brink: Weak yen a lost opportunity?

By offering Fidelio quality and innovation in a SoundBar, Philips has created the perfect solution for people seeking the combination of style, convenience and the authentic home-cinema experience - via the unique choice of detachable speakers and surround sound on demand.

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Yet, in the face of crushing economic pressures, there are new sprouts of creativity, which powerfully, and confidentially are rising to challenge the status quo with style, innovation and fresh perspective.

FORBES: An Important Marketing Lesson From Spain