If Innocentive has a weakness I think it lies in not talking up the bigger picture.
FORBES: Winning in the World of On-Demand Innovation: America and The Open Innovation Market
This principle is at work daily on InnoCentive, a crowdsourcing website for difficult scientific questions.
According to Mr. Lakhani's data, nearly 30% of the difficult problems posted on InnoCentive were solved within six months.
The secret was outsider thinking: The problem solvers on InnoCentive were most effective at the margins of their own fields.
In this situation, idea and solution broker Innocentive is a beacon.
FORBES: Winning in the World of On-Demand Innovation: America and The Open Innovation Market
The Rockefeller Foundation has recently formed a partnership with InnoCentive, an entrepreneurial website, to offer financial rewards to people who solve specific social challenges posted on the site.
The most impressive thing about InnoCentive, however, is its effectiveness.
As early as 2001, pharma company Eli Lilly invested in a site called Innocentive to allow researchers to post scientific challenges which community members could contribute to solving for a fee.
Now why do I think Innocentive is a beacon?
FORBES: Winning in the World of On-Demand Innovation: America and The Open Innovation Market
Innocentive, P4L, what do you think?
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Open Innovation is a real force multiplier for AFRL. By opening this challenge up to the world through Innocentive, we were able to multiply the number of people thinking about this problem over 100-fold, and received a workable solution within a 60-day period.
First what does Innocentive do?
FORBES: Winning in the World of On-Demand Innovation: America and The Open Innovation Market
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