The number went up because some people waited before going to hospitals complaining of ailments from the collapse -- which is expected, once the adrenaline and initial shock from the experience wear off, Hick said.
Of course a national standard for such public dashboards will have an effect similar to when, despite initial resistance, all football players were required to wear helmets.
The initial subscription is an easy sale because it gets bundled into the purchase, but the shimmer appears to wear off and consumers do not seem to be motivated to carry the service beyond an initial term.