Christy Tanner, the general manager of TV Guide Digital, used existing online properties to promote the initial mobile app and then worked to improve it as her team learned how people were using it.
During the first quarter of 2012, Viddy spoke with Facebook on numerous occasions, as the social network prepped for its initial public offering and looked to promote new content like video to boost activity on its site, Mr. O'Malley said.
As dominant lending countries, the developed world needs to promote power technologies that may have a higher initial investment but greater economic and environmental benefits over the long term.