The survey of 4, 000 current customers measured satisfaction with call quality, company image, account management, initial activation, service plan options, and customer service, with Virgin scoring 751 on a 1, 000-point scale.

ENGADGET: Virgin Mobile takes top prepaid honors in J.D. Powers survey

However, we believe initial signs suggest the PRI is trying out a new image, leaning towards much-needed reforms.

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It started with an initial "manifesto" to send out in a daily feed at least one interesting image every day with no post production, no filters, no distressed borders - just simply as it was taken.

BBC: Drowning world by Gideon Mendel