Later this summer, Rose Associates will unveil a concierge program in an initial 20 properties across the city that includes a partnership with the Spot Experience, a growing dog services provider with four locations in the city.
The KFC China example reflects a common midlife fatigue that many other multinationals will inevitably experience in China after the initial honeymooning period is over.
Marketers will focus more on the entire consumer experience to build and foster a long term relationship with a consumer as opposed to just thatinitial purchase phase.