We need to have the conversation about what we want and why, and whether and how these technologies are worth supporting in the initial stages of development and market growth.

FORBES: Innovation, Consumer Reports, and the Prius: Why George Will Was Wrong

Today, many brands are using technology to learn the price the market will bear for a new product, at the point of initial product development.

FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?