What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions.

FORBES: IBM Releases 'The State of Marketing 2011,' Analyzes Usage of Social & Mobile

Even the private equity deals done by Blackstone and its ilk during this cycle showed better initial coverage.

FORBES: Magazine Article

By the late 1990s he was overseeing a team of 200 analysts who used decision-tree economics to determine the value of a case at various stages along its life cycle, from initial filing to post-verdict appeal.

FORBES: Juridica Chief Used To Argue Lawsuits, Now He Invests In Them

Offshore wind projects are evaluated in terms of their initial installed capital cost (ICC) as well as their life-cycle costs, which are often described as the levelized cost of energy (LCOE).

FORBES: Turn Baby, Turn - Offshore Wind Power Poised for Major Growth in U.S.

Despite paying initial lip-service to the need to counteract the debilitating oil-price cycle by saving money during the boom years, he has virtually emptied the fund set up in 1998 for that purpose.

ECONOMIST: Venezuela's economic policy

But here we come full cycle: we can often use the same big data we mined for our initial potential insight to in turn test that insight.

FORBES: Big Data, Small Bets

The initial work is due to be completed by the end of January, with a new cycle link and footpath across King George V playing field added by the spring.

BBC: GCHQ plans upgrade to Benhall transport

"His initial idea (was) to get a group of people together who would not commit until late in the cycle, to make sure if somebody new got into the race that was exciting and we thought was the ideal person, we would have a group ready to go, " Wynn said.

CNN: DeMint is in demand