Initally released just for the iPad, it eventually reached the iPhone and iPod Touch devices and continued to gather praise.

FORBES: Samsung's Galaxy S III brings Flipboard to Android

The third article in the New England Journal gives an example from Japan of a 28-year-old lung patient who initally responded to the Pfizer drug.

FORBES: Pfizer Drug Powers Cancer Treatment Into The DNA Age

Likewise, smart marketers can tap very sophisticated tools to optimize their ad spending so that the actual place ads run can be radically different than what an ad director may have thought initally.

FORBES: Healthcare's Age of Agility Will Shuffle Market Leadership