If you want something of value from a user, such as contact information, ask.

FORBES: How To: Advertising On An Intimate Device

Now end-user tools for data analysis and dashboarding are amplifying the value of information kept in data warehouses.

FORBES: Eight Steps For Addressing the IT Management Crisis

User value for the device will be driven by increased ubiquity of information.

FORBES: 7 Reasons Apple is More Doomed Than You Think