Jim was a frequent presenter at many industry events including many IDEMA conferences, the Head and Media Technology Review Conference, the 100th Anniversary of Magnetic Recording and Information Storage at Santa Clara University (SCU) as well as other events put on by the Institute of Information Storage Technology at SCU, and at his own DataStorage Conferences.

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This makes sense given that the guidelines in current form are meant to apply only to data on information technology systems rather than hard-copy storage, with portal providers receiving and making use of some of the heaviest volume of customer data in China.

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Recently Sun has moved aggressively into storage, but Kraemer sees storage leaders such as EMC (nasdaq: EMC - news - people) prospering at Sun's expense, as storage becomes an ever more important piece of the information technology puzzle.

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Today, the all-too-pervasive attitude is that storage is cheap and we can churn through information more quickly with technology.

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MySQL's lighter-weight database system may also fit into Sun's ambitions of becoming a major player in "utility computing, " a model of information technology infrastructure that pipes in software applications, processing and storage over the Internet rather than from a company's own data centers.

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Technology and financial companies that rely on data centers for information storage and communication (companies such as Microsoft or Goldman Sachs) need to be especially careful about minimizing the cooling expenses associated with these operations.

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Grandis makes a non-NAND flash solid state storage technology called spin-transfer torque RAM (STT-RAM) that stores information via the direction of magnetization in a spin-polarized electron current.

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